PIREENI SUNDARALINGAM

RESEARCH. STRATEGY. DESIGN.

I'm fascinated by how people make decisions.

I'm a cognitive neuroscientist by training, including undergraduate and doctoral work at the University of Oxford's Department of Experimental Psychology, and research at MIT's Department of Brain and Cognitive Sciences. A few years ago, I was lured out of my research lab by the chance to put my behavioral change research into direct use. I've had the good fortune to work with a range of different governments and NGOs to help mobilize change, including the Government of the Republic of Ireland, as well as serving as Principal Advisor on Human Potential, creating behavioral change-based strategy for the new United Nations museum.

I'm always excited to put theory into practice so it's been a delight to lead social impact teams, such as spearheading UX research in a range of EU countries in the creation of Olafur Eliasson's youth-empowerment-climate-change app "EarthSpeakr", and, most recently, leading research into tech and human interaction for the Center for Humane Technology.

Setting up "NeuroResilience" has allowed me to take this one step further, helping leaders and organizations all over the world leverage the latest neuroscience findings to boost  decision-making, innovation, and collaboration, and ultimately foster long-term resilience.

Latest News (August 2024):  

Pireeni is part of Oxford University’s “AI & Creativity” interdisciplinary working group of neuroscientists, computer scientists, and legal philosophers; Pireeni authored a section on the impact of AI on human creativity, for their first published report